Cheeky Enamel Serum
Everything you need to know about our enamel serum
What is Enamel Care Serum and why should I use it?
Enamel Care Serum is a fluoride-free, leave-on treatment powered by nano-hydroxyapatite, the same mineral your tooth enamel is naturally made of. Used after brushing, it supports your enamel, helps lift surface stains, and leaves teeth feeling smooth
How do I use Enamel Care Serum?
Brush as usual, then apply one pump to a soft-bristle toothbrush and brush gently for about a minute. Spit out the excess but don’t rinse — the serum works by staying on your teeth. Avoid eating or drinking for a few minutes afterward. Use nightly, o
Is it safe if I swallow?
Yes. Enamel Care Serum is fluoride-free and made with ingredients that are safe if swallowed in normal use. You should still spit out the excess rather than swallowing it on purpose.
Is it safe for sensitive teeth?
Enamel Care Serum is fluoride-free, SLS-free, and non-abrasive, with no peroxide and no sting. Many customers with sensitive teeth use it comfortably. If you have ongoing sensitivity, check with your dentist about the cause.
Does it replace my toothpaste?
No. Toothpaste cleans and gets rinsed away; Enamel Care Serum is a leave-on step that goes on after brushing. Keep brushing with your regular toothpaste and add the serum as the final step.
How long until I notice a difference?
Most people notice a smoother feel after the first few uses. Changes in brightness and comfort build with consistent nightly use over several weeks. Results vary from person to person.
Can I use it with my night guard, retainer, or whitening kit?
Yes. Brush, apply the serum, then put your night guard or retainer in as usual — the appliance helps hold the serum against your teeth overnight. If you use our LED Whitening Kit, keep whitening on its own schedule and use the serum nightly.
How many uses are in a bottle, and how should I store it?
Each 30 ml bottle holds about 60 pumps — roughly a month at twice daily, or two months at once nightly. Store it at room temperature with the cap on, away from direct heat.